THE HOURGLASS

Fans of the tour are looking forward to an exciting time against a beautiful backdrop. The athletes perform at their best, and with each passing day, the drama for spectators and riders increases as they get closer to the finish line.

Fotos by Sam Buchli // sambuchli.com

Time passes irretrievably, the sand flows. The last day, the finale. A race against time. The lower chamber fills, marking the end of the Tour de Suisse. A winner is certain. The tour is won. Family and fans cheer. Emotions, goosebumps, and the realization of having achieved something great. In the end, the thought of those beautiful moments in life remains, for both the fans and the athletes.

The hourglass symbolizes transience, representing both beginnings and endings, or starts and finishes. Once turned, the sand flows inexorably, defining the passage of time.

Assignment to RWD:

  • Creative Direction

  • Trophy Design

  • Design Consulting

  • Story Telling

  • Implementation

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