BUDDY – The B2Run Mascot
When B2Run envisioned a mascot that embodies the energy, friendliness, and team spirit of their corporate running events, they proposed a playful mixed-breed dog—a symbol of motivation and camaraderie. Inspired by this concept, I translated their vision into a vibrant character that captures the essence of B2Run: encouraging participants, uniting diverse teams, and spreading joy throughout the event.
Just as dogs are known as humans' best friends, BUDDY stands as a cheerful companion, reflecting the inclusive and spirited atmosphere that defines B2Run.
Creative Direction
Mascot Design
Development