SCHWEIZER ILLUSTRIERTE DAS SCHWEIZER AUTO DES JAHRES

In 2011, with the inaugural event, the award created by artist Rolf Knie was introduced for the winners of the main categories: "Swiss People's Favorite Car" and "Swiss Car of the Year." The award was to be maintained, produced, and presented to the winners in subsequent years. However, SCHWEIZER ILLUSTRIERTE also desired an event logo for their overall communication strategy. This event logo was to be created as a wordmark and ideally as closely as possible, in line with the distinctive shape of the Rolf Knie Award.

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  • Creation of an event logo with a design based on the Rolf Knie Award

  • Similar or same font as used in the SI logo

  • Integration of the SI logo

  • Ideation and development of different logo variants

  • Further development and final artwork for media use

  • Creation of a short guide - technical instructions for handling the logo by third parties

  • Creative Direction

  • Logo Design

  • Development

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