COOLY – A Swiss Sports Icon
Originally created by RWDesign for the 2009 IIHF Ice Hockey World Championship, Cooly the cow quickly became a beloved mascot and symbol of Swiss sporting spirit—embodying humour, athleticism, and tradition.
Chosen through a fan contest, Cooly went on to represent the 2014 European Athletics Championships in Zurich and served as mascot for Weltklasse Zürich until 2017. Although his 2020 return was cancelled due to the pandemic, he’ll be back to celebrate with fans at the 2026 IIHF World Championship in Switzerland.
From dancing in stadiums to taking on hurdles, Cooly entertains crowds with energy and charm—earning international praise, including from the BBC, who asked:
“Is Cooly Cow the best mascot ever?
See Cooly in action – A selection of YouTube videos showcasing Cooly's highlights from the Ice Hockey World Championships and the 2014 European Athletics Championships in Zurich.
Costume by Créations Animation Mascottes Inc. // Character: COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich // Photo courtesy of KEYSTONE
Costume by Créations Animation Mascottes Inc. // Character: COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich // Photo courtesy of KEYSTONE
Costume by Créations Animation Mascottes Inc. // Character: COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich // Photo courtesy of KEYSTONE
COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich
COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich
COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich
COOLY // Design by RoyWedemaDesign // Official mascot of the 2014 European Athletics Championships, Zurich
Creative Direction
Mascot Design
Development