ASP BUSINESS BROKER AND CONSULTING

This logo was designed for ASP Business Broker & Consulting AG, a Swiss firm specializing in the sale, acquisition, and succession planning of SMEs.

At the core is a 3D cube, symbolizing structure, depth, and strategic clarity. Within the cube, a subtle upward-pointing arrow emerges—representing growth, direction, and forward momentum. The blue tones convey trust and professionalism, while the geometric precision reflects ASP’s analytical and methodical approach.

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Inspired by four-dimensional thinking, the logo suggests not only present-day business insight but also long-term vision—a core value of ASP’s work as an independent advisor and project coach. The elegant typography balances expertise with approachability, mirroring the firm’s role as a reliable guide through complex business transitions.

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  • Creative Direction

  • Brand Design

  • Website

  • Development

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