BMW BERLIN MARATHON INSIDER T-SHIRT 2019

For the official shirt of the BMW BERLIN-MARATHON 2019, we set out to do more than design sportswear – we wanted to capture the mental state of a marathon runner. Guided by the concept “In the Runner’s Mind”, we immersed ourselves in the runner’s perspective: the tunnel vision of the final kilometers, when adrenaline and focus blur out everything else.

The design translates this experience into fine, tightly drawn lines that merge into closed surfaces – evoking streets, buildings, and crowds dissolving in peripheral vision. The shirt becomes a graphic metaphor for the runner’s inner journey: concentrated, stripped down, yet full of movement. A wearable symbol that the journey itself is the reward.