WORLD CURLING Championships Logo System
Developed in collaboration with the World Curling Federation and title sponsor LGT, this logo system captures the motion, precision, and lasting impact of curling. Inspired by the curling stone’s full journey — from aim to impact — the design conveys energy and growth through dynamic, swirling forms. A flexible template allows for country-specific colours while maintaining a consistent global identity, ensuring each championship feels both unique and unmistakably part of the LGT World Curling Championships brand.
Creative Direction
WCF Championships Logo System
WCF Championships Logo Usage Guidelines
Development