BADEN RACING
For Baden Racing’s rebrand, we created a bold, modern logo that blends tradition with speed. A stylized horse head captures motion and focus, while the custom wordmark and bespoke typeface, Baden Sans, evoke aerodynamic precision and racetrack heritage. The two-tone palette—Ateneo Blue for trust and Bordeaux Red for energy—ensures high impact across print and digital. Scalable and versatile, the identity is built to perform across all brand touchpoints.
The Racetrack Design Element
We designed “The Racetrack” as a bold, iconic brand element inspired by the Iffezheim course. Based on real track geometry, this stylized multi-line system adds identity, consistency, and emotion across all media—from print to digital.
Baden Sans Typeface
Baden Sans is a tailor-made typeface developed for Baden Racing. Its sleek, angular letterforms suggest momentum and energy, echoing the thrill of the track. Built for versatility and strong visual presence, it helps unify the brand’s voice across digital and physical platforms.
Assignment to RWDesign:
Creative Direction
Logo Design
Type Design
Visual Elements
Design Consulting
Implementation