CARAMBA

To honor CARAMBA Beanies’ roots in Trujillo, Peru, we crafted a logo that incorporates the region’s diverse ecosystems, colors, historical significance, and architectural beauty.

The emblem and custom-made font are both inspired by the distinctive shape of the unique windows from the Catedral Basílica de Santa María, brought to life with the vibrant colors of the Departamento de La Libertad. Additionally, the vicuña from the Peruvian coat of arms highlights the brand’s exclusivity.

Our goal was to spark joy and surprise when people first see the beanies, with "CARAMBA" capturing this lively connection to Trujillo’s rich heritage.

CARAMBA – where surprise, exclusivity, and cultural richness come together in a distinctive logo.