THE BUTTERFLY EFFECT INTERIOR DESIGN

The Butterfly Effect was designed to embody transformation—how small, intentional design choices can create lasting impact. A custom font for the text mark, named EVOLV and inspired by "evolve," was crafted to capture the essence of growth and change, central to the brand’s philosophy.

To complement the length of the name and maintain visual balance, we chose to use lowercase letters, giving the wordmark a softer, more approachable presence.

The butterfly logo, paired with the custom typography, symbolizes creativity and evolution, reflecting the belief that design shapes experience, one detail at a time.