Magenta Sport BBL Pokal
The logo is built from core elements of basketball: spotlight patterns on the court, the hoop rim, and the ball itself. Abstracted and layered, these components form a dynamic and recognisable mark that captures the energy of the game. The result is a strong visual identity tailored for the MagentaSport BBL Pokal — bold, modern, and full of motion.
MagentaSport BBL Pokal // Background Design
The satin-black perforated steel plate reflects the raw, industrial spirit of basketball — echoing materials found in gyms, locker rooms, and urban courts. Lightweight yet strong, it creates a bold, elegant stage for athletes and graphics, anchoring the visual identity in a powerful, sport-driven aesthetic. We developed a set of visual identity assets that form the event’s distinctive graphic language — unifying all touchpoints through design, materiality, and atmosphere.
Creative Direction
Logo Design
Visual Elements
Graphic Language
Development