WTA LADIES OPEN BIEL BIENNE
We designed a logo that reflects the elegance of female athletes and the dynamic energy of tennis, with a form that subtly references a tennis ball. To avoid color clichés, we developed the final color scheme through a collaborative process involving voices from both within and beyond the sport — across genders and perspectives. Combined with a custom-designed text mark, we created a distinctive brand that authentically represents the event in its time and place.
WTA LADIES OPEN WORDMARK
We designed a custom wordmark that reflects the logo’s form language and dynamic rhythm. Elegant yet confident, it captures the spirit of the Ladies Open Biel Bienne and stands as a strong, independent brand element — distinctive, modern, and built for lasting impact.
Creative Direction
Logo Design
Type Design
Visual Elements
Graphic Language
Development