BMW IBSF WORLD CUP BOBSLEIGH & SKELETON

Designed in collaboration with BMW, this logo captures the speed, precision, and elite nature of the Bobsleigh and Skeleton World Cup. The dynamic streaks represent acceleration and motion, while the color palette reflects ice, energy, and engineering excellence. A clean, modern design that unites sport and innovation in a bold visual identity.

Although a new visual identity has since taken its place, we remain proud of this design and the story it told.